How to integrate Gift Aid into fundraising
Gift Aid is a 25% boost to your fundraising income. While there are plenty of rules and requirements to consider when setting it up, don’t let this put you off! Overcoming digital fundraising barriers is crucial, and you can learn more about this here.
5 top tips for getting more Gift Aid:
- Let people know what’s going on, and what Gift Aid can do for your cause. It’s worth sharing this outside the fundraising team, as anyone can tell your story and pass on the message.
- Brief the volunteers, and fundraising teams at your site, or before each event you’ll be collecting funds at.
- Give them a demonstration on a device or online, so they are confident they can help guests or visitors.
- Signpost your devices so it’s clear where donations can be made, and at what point in the donation journey Gift Aid can be collected.
- Add strong messaging that creates an emotional connection with your supporters.
If your group or charity wants to start collecting Gift Aid, but isn’t sure where to start, we have plenty information about the scheme, and pointers where to check the requirements too…
Who are GWD?
We help socially-minded organisations transition to digital systems, building stronger relationships through impactful products and services.
Our experience goes back two decades, with a foundation building and providing critical digital services and products for the financial services and retail industries.
With a long-proven ability to handle challenging projects and a team of trusted experts, we work hard to solve problems and deliver change that helps others.
More from the Blog
Back to top
