New research carried out by Barclays has indicated that touchscreen devices are the technology that is most likely to make consumers want to visit a retail store, with 65% indicating that the availability of touchscreen technology in-store would encourage them to visit it.
It may not come as a surprise that the technology consumers are most familiar with is also what they desire the most, but it shows that other technologies such as virtual-reality have yet to capture their imagination.
Find the full report here.
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